The business case for entering
Here are some points to think about when considering the business case for entering the Awards:
- Increased brand value = credibility
Positive media coverage and industry recognition make your company more visible, helping to attract new talent, clients or partners. - External recognition = employee engagement
Independent accolades boosts employee morale and pride, which helps retain top performers. Reducing turnover means fewer resources spent on hiring, onboarding and lost productivity. - Culture of excellence = productivity gains
External recognition fosters a culture of pride and innovation internally, which can lead to measurable productivity improvements. Motivated employees often go above and beyond. - Competitive edge in bids and partnerships
Award recognition can be included in tenders, client pitches and investor materials as evidence of strong leadership and organisational health. This differentiates your company in competitive scenarios and can directly impact contract wins or funding opportunities. - Low investment, high ROI
The cost of entering is minimal compared to the marketing spend required for the equivalent PR. Finalists and winners get extensive exposure to Personnel Today’s far-reaching audience of senior decision makers.
With all these financial benefits to entering, it begs the question: Can your organisation afford not to enter?
